Google AdWords is built to help you promote your business, simple as that. They charge you based on how many people click on your ad which is called pay per click or PPC. Additionally, you can put a lot barriers and constraints in the campaign so that you control your budget. With Credits, Google is wanting you to try their platform and they will credit you in various ways. Some may be spend $25 and they will give you $100 additional. Others may be Adwords credit of $150 where you spend $150 and get credited that amount (no less). To enable it, you must go into settings and payment and enter the promotional code that you received. Once its enabled you can run your campaign. So why run a Google Ad Campaign?
Everybody loves good data about your business and when it comes to Adwords campaigns, there are a lot of it. First, you will receive an overview you can view a completely detailed report on each aspect of your ad campaign. The reports tell you clicks, what words generated the clicks, and how many times your ad was shown based on search. This is pretty good data because it allows you to refine your campaigns and understand the market for your service.
Conversion tracking will tell you about how many clicks converted into customers and wanted to use your services. Pretty slick.
How you set keywords up for your campaign is all the difference in success, but like I said you can learn and adapt. If results don’t meet your expectations, you can make use of AdWords tool to make changes on the fly.
Google AdWords is also very helpful to get the word out about your business. It can start to build brand recognition for people searching your site. You can simply decide where you want to promote your service (nationally or locally) and let it fly. Don't for get to use a coupon!
Google AdWords works on the based on what we call Search Engine Marketing (SEM). You put the basics in the ad like keywords, key phrases, and site info in addition to setting a budget You can set budgets per click per day which help you when you are starting out. Adwords will manage how and where Google Ad will appear during a search. Your ad will be positioned based on its ad rank, which depends on the Cost Per Click (CPC) bid and the relevance of your keywords with that of users.
For more information on Google Ad Words or Paid Ads, shoot us a note and AVA Digital will walk you through and manage campaigns on your behalf
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