Google AdWords is built to help you promote your business, simple as that. They charge you based on how many people click on your ad which is called pay per click or PPC. Additionally, you can put a lot barriers and constraints in the campaign so that you control your budget. With Credits, Google is wanting you to try their platform and they will credit you in various ways. Some may be spend $25 and they will give you $100 additional. Others may be Adwords credit of $150 where you spend $150 and get credited that amount (no less). To enable it, you must go into settings and payment and enter the promotional code that you received. Once its enabled you can run your campaign. So why run a Google Ad Campaign?
Everybody loves good data about your business and when it comes to Adwords campaigns, there are a lot of it. First, you will receive an overview you can view a completely detailed report on each aspect of your ad campaign. The reports tell you clicks, what words generated the clicks, and how many times your ad was shown based on search. This is pretty good data because it allows you to refine your campaigns and understand the market for your service.
Conversion tracking will tell you about how many clicks converted into customers and wanted to use your services. Pretty slick.
How you set keywords up for your campaign is all the difference in success, but like I said you can learn and adapt. If results don’t meet your expectations, you can make use of AdWords tool to make changes on the fly.
Google AdWords is also very helpful to get the word out about your business. It can start to build brand recognition for people searching your site. You can simply decide where you want to promote your service (nationally or locally) and let it fly. Don't for get to use a coupon!
Google AdWords works on the based on what we call Search Engine Marketing (SEM). You put the basics in the ad like keywords, key phrases, and site info in addition to setting a budget You can set budgets per click per day which help you when you are starting out. Adwords will manage how and where Google Ad will appear during a search. Your ad will be positioned based on its ad rank, which depends on the Cost Per Click (CPC) bid and the relevance of your keywords with that of users.
For more information on Google Ad Words or Paid Ads, shoot us a note and AVA Digital will walk you through and manage campaigns on your behalf
Getting your site to rank is like a puzzle that has to be solved. Good news, IT CAN BE SOLVED!
So let's get into it. Let's start by saying that Google has algorithms that decide how a site get placed on its search engine. This changes a bit, but for years it has had some basic fundamentals and we will talk through them. If there are any questions on these, shoot us an email or give us a call and will talk you through it. In the coming months, we will deep dive into many of these, but let's give you an overview of 4 key things to do to get going.
Backlinks are a bit of mystery to folks not involved in SEO or digital marketing. Think of backlinks of powerful website, one that has a lot of traffic, that allows you to put your website link on their page. That one link from their website is like a VOTE in the world of Google. The more votes you get the better and the more votes from powerful sites, the better. In the world of backlinks, quality matters. So how do we find backlinks. Well, it's not the easiest without some tools.
If you know of sites in your industry like bloggers that have a lot of followers, you can ask to guest post and potentially pay. You can also get on your local chamber of commerce sites.
At Ava Digital Marketing, we use tools like Mangools to look for powerful sites that will allow us to put your site on their's for free and get a backlink. We can do that with comments, blog posts, business listings, complementary sites, etc. I do believe there is an art to identify powerful sites and placing your URL on there. This is an ongoing battle and must be done on every page you want to rank on Google. It will take time and if time is not on your side, hire an SEO firm like Ava Digital Marketing to get this done for you. This is gold in terms of getting your site ranked!
I'll keep this short. Citations are like the yellow pages of the web. Places like yelp, foursquare, bing, and hundreds more are vital to help your local business. Citations matter because you are telling the internet world about your business and location. Google likes it because its a foundation to help your ranking. A little additional nugget here is that you usually get links from these listings so they become defacto backlinks. Hooray! They are mostly "No Follow" backlinks which means you don't get any votes, but Google still cares about them and again they are great from a Citation standpoint. This task is something you an assign someone to begin this process or give us a call and we'll begin working on this.
Google My Business
No, I am not asking you to google your business.. Google My Business is the way your business gets on the "Map Pack" The Map Pack is the top 3 results with a map listing on Google. Without a google my business setup, it's simply not possible. Head over through the link above and sign up. You'll need to validate your business location and can do that via postcard or other options that Google will give you. Once you have set it up, you'll need to optimize it. Optimizing Google My Business means going line by line and entering all the details of your business so Google can provide the customer the necessary information. Google My Business is extremely critical for your business.
Content, Backlinks, Citations, and Google My Business are all critical to getting to page 1 on Google for your keywords. Without these main pieces, getting your website to the top is a non-starter.
If you need help on any of the SEO tactics mentioned above, send us a note and our team of SEO experts can walk you through what to do on a step by step approach. Ava digital marketing group is a digital marketing agency focusing on web design and generating leads to your business using the SEO tools above. To learn more about our services, click here.
Connecting consumers to goods and services is what we do in a nutshell. We love working with like minded individuals and companies. Ava Digital Marketing Group is the premier digital marketing company in Chicago and western suburbs. We are based and develop SEO for Glen Ellyn, Naperville, Chicago, and many other cities across Illinois. Our goal is develop and rank your site to number 1 on Google.
Why is that important?
Well, ranking 1 on Google will give you majority of the traffic for the keywords for your business. After 1, 2-10, and page 1 will still get you some traffic for the right keywords. After page 1, you might as well not be on the web because no one is looking past this page. With Ava Digital, our plan is to build the right content, keywords, and other tools to get your business to the top spot. Once we do that, and you start getting leads, life will be good.
Over the next weeks, months, years, our plan is to continuously update the tools and tips you need in order to rank your website and maintain it to number one. Will introduce features/tactics like Google My Business (GMB), Back-linking, Citations, Content Creation, Header Tags, On Site Optimization, Off Site Optimization, Mobile vs. Desktop, and many others to help your small business.
At Ava Digital Marketing, our team of SEO experts help develop websites, run SEO, manage social media, consult companies on SEO, provide promotional products to promote your brand, and provide lead generation to bring customers to your business. Our business located in Glen Ellyn, Illinois and look forward to helping your company grow. Send us an email at email@example.com
We are the top digital marketing agency across Chicago supporting small businesses and helping them grow and generate customers. Our plan is simple. We build your site, optimize it, and get you to page 1 so that business comes your way.