Do you need digital marketing for your business? Or, you should rely only on traditional marketing techniques?
If we look at the current scenario, digital marketing has been essential for almost all businesses. If any business fails to build its online presence, it will have difficulty getting ahead of its competition. Some digital marketing methods are SEO (search engine optimization), SEM (search engine marketing), SMM (social media marketing), and email marketing.
Hence, instead of relying solely on traditional marketing methods, it is advisable to utilize different digital marketing methods.
Why your business needs digital marketing?
Here are some reasons why your business needs digital marketing:
First of all, digital marketing is very cost-effective. If you want to get the best results by spending the minimum on marketing, you need to use digital marketing. Depending on your marketing budget, you can implement SEO, SEM, SMM, etc. in your business. With the proper use of SEO and social media, you can drive outstanding results by spending the least.
Digital marketing channels are not just cost-effective; they are result-effective as well. With the correct use of digital marketing, you can drive well-targeted traffic to your business website and achieve your online goal. Depending on your business, the goal could be to generate more leads, increase website traffic, generate sales, etc.
Tracking & analytics
The thing which sets digital marketing apart from traditional marketing is tracking and analytics. When you use digital marketing methods like SEO, email marketing, PPC, etc., you get detailed analytics. It gives you an idea about how effective your marketing campaign is going on. On the flip side, with the traditional marketing method like radio and television, you don’t get a detailed analytics report and can’t track the results.
The marketing strategy becomes result-effective only when you target the right audience. Targeting the wrong audience will be just a waste of time, money, and effort. For example, in TV advertising (traditional marketing method), you will be targeting the general audience instead of the targeted audience. Using online marketing techniques like SEO, PPC, etc., you can target the right audience. By targeting the right audience, you can boost the conversion rate.
Branding is crucial for all businesses. If you want to enhance your marketing effort, it is imperative to focus on building the brand. Business brand building can help you build trust and authority in your target audience.
Unlike old-school marketing methods, digital marketing methods are not rigid; they are flexible. The flexibility of digital marketing allows us to attract the right audience at the right cost. Before spending more money and keeping your campaign going, you can do digital marketing tests, which may not be possible in traditional marketing.
Looking at the above reasons, we can say that digital marketing is vital for all businesses, small, medium, and large. If you want to build your business brand, increase revenue, and drive your business's right audience, you should consider digital marketing with Ava Digital.
Let’s start with: DON’T BE A VICTIM!
I get it. Times will be tough for a few, but don’t get down on yourself or let anyone else get you down. You are an entrepreneur and have the brainpower and passion to figure out how to take advantage… AND THAT IS WHAT YOU SHOULD DO. Today takes perseverance, courage, intelligence, and long term thinking. Consider the next week or two weeks as a reset for the business to understand how to capitalize. At Ava Digital, we are as much a business strategy consultant for small businesses as we are experts on SEO services.
Business Strategy - Let’s agree that over the next several months, people are going to be even more focused on “social distancing”. The future for Chicago small businesses and consumers are going to become more digital than ever. So, now is the time to plan your strategy. How are you going to get to your consumers and how are your consumers going to find you? Are you service based, how can you use video services to get your business going? Can you sell products as part of your solution? Can you offer subscription services? These are all questions to ask, but no matter what you answer, YOU MUST GET FOUND ON THE WEB. People will be looking for your services so do what you can to be ready to catch them when they are searching. At AVA digital, this is a busy time because small businesses are looking to beat the competition as consumers search for products and services.
Step 1 - Build Site
Build Your Website. Call Ava, we will walk you through what is required, Already have a website, ensure the site has all the right keywords that people are searching for. For example, SEO services Naperville is searched 100s of times per month and guess whose company comes up? Get it? When building your site, you have to make sure you have enough content written on your pages. It’s one of the key factors that allows your site to rank on Google. 1500 words on the home page and 500 words on every other page. Don’t worry, we can help. We provide web design services across Chicago.
Step 2 - Optimize
Optimize the site so Google grades it as an “A” for desktop and mobile. More than 50% of search will be done on a person’s phone so ensuring you are thinking about this is essential.
Step 3 - Blogging
We get it. It’s not easy to constantly write articles about your service, but there is a reason we always discuss this. Blogging about your services help continue to reinforce keyword content.
Step 4 - Back-linking & Citations
A secret that you have to start working on immediately is ranking your site. If your company does not show up on page 1 for your service in your area, that is enough to give us a call. Back-linking and citations are ways of getting votes for your site and allowing you to rank in your market.
Step 5 - Lets get Google To Help
Google My Business is a great source to localize your business and have it show up in the “map pack” This is critical because once you set this up you can beat out all your competition and guess what, not many businesses know how to do this and are losing out.
So, let’s get to work. Now is not the time wallow or just sit around and watch Netflix all day. Today is the day that you work on the business that is coming and I promise you it’s coming.
AVA Digital Marketing Provides SEO service in Naperville, Chicago, Glen Ellyn, and across the US. We build websites, consult businesses, manage social media accounts, and all that is digital.
Connecting consumers to goods and services is what we do in a nutshell. We love working with like minded individuals and companies. Ava Digital Marketing Group is the premier digital marketing company in Chicago and western suburbs. We are based and develop SEO for Glen Ellyn, Naperville, Chicago, and many other cities across Illinois. Our goal is develop and rank your site to number 1 on Google.
Why is that important?
Well, ranking 1 on Google will give you majority of the traffic for the keywords for your business. After 1, 2-10, and page 1 will still get you some traffic for the right keywords. After page 1, you might as well not be on the web because no one is looking past this page. With Ava Digital, our plan is to build the right content, keywords, and other tools to get your business to the top spot. Once we do that, and you start getting leads, life will be good.
Over the next weeks, months, years, our plan is to continuously update the tools and tips you need in order to rank your website and maintain it to number one. Will introduce features/tactics like Google My Business (GMB), Back-linking, Citations, Content Creation, Header Tags, On Site Optimization, Off Site Optimization, Mobile vs. Desktop, and many others to help your small business.
At Ava Digital Marketing, our team of SEO experts help develop websites, run SEO, manage social media, consult companies on SEO, provide promotional products to promote your brand, and provide lead generation to bring customers to your business. Our business located in Glen Ellyn, Illinois and look forward to helping your company grow. Send us an email at firstname.lastname@example.org
We are the top digital marketing agency across Chicago supporting small businesses and helping them grow and generate customers. Our plan is simple. We build your site, optimize it, and get you to page 1 so that business comes your way.