Formal advertising has its rightful place in the digital world, but we are firm believers that creative, unique and engaging content creation is the best way to reach your target market. Whether you are a large corporate entity or this is your first jump into the digital ocean, effective content creation is the tool you need to access your demographics’ hearts, minds and pockets. Communicate what is valuable to your brand and we will help put that message in front of an audience that reflects those sentiments. People purchase from people not companies. Bespoke content creation humanizes your business and helps it to remain relevant.
There are over 1 billion blogs within the digital space. That’s 1 blog for every 7 people on the planet. How do you get your blog to stand out? Is a blog right for your business? Do they even work? These are the questions that we will answer during our consultations. If it is determined that blogging is the right strategy to market your brand, allow us to generate the content. We recognize that your staff is focused on very specific tasks and blogging is not one of them. We possess the skillset to produce thought provoking blogs that position you as an industry expert.
Website Content Creation
Yes, it is a given that you will need a website to effectively market your business. It’s not enough to have a Facebook business page. Websites are marketing tools that help to legitimize your business. Having a website is one thing but having a website that is SEO focused is a whole other animal. To create SEO content requires planning and strategy. With over 1.5 billion websites, you need content that will place your site on the mobile devices and desktop computers of your unique customer. Ava Digital Marketing Strategy creates website content that does just that and we do it across Chicago providing content creation from our office in Glen Ellyn.
Social Media Content Creation
At this very moment, the big hitters in the social media game are Facebook, Instagram, Twitter and YouTube. Not every platform is right for every business. There is a method to the madness. It used to be that having a business account on each platform was the way to go. We have evolved significantly since then. Statistics, user habits and algorithms prove otherwise. There are 1 billion Instagram accounts. Twitter has 68 million users in the United States alone. There are 2.41 billion Facebook users world wide and 2 billion YouTube users monthly. Enlist our team to help you navigate the digital highway with bespoke social media content.
Podcasts are Here to Stay
Position yourself as an expert in the industry with infotainment. There was a time when podcasts were obscure and its listeners misunderstood. Statistics show that podcasts are here to stay. They allow you to remain relevant in the digital space, sell products, communicate a unique message and engage with your core base. Podcast listeners are intelligent, life long learners and loyal. Allow our podcast team to produce and create podcasts to market your business. We are ready to work with your marketing team to prime them for the podcast realm. If you don’t have the capacity to manage a podcast internally, Ava Digital Marketing Strategy can do it for you.